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Nazish Iqbal

Lecturer – Faculty of Emerging Sciences and Technology

Biography

Nazish Iqbal holds a Master of Business Administration (MBA) from Sukkur IBA University. Her academic interests focus on business management, human resource management, business analytics, artificial intelligence in business, digital transformation, and organizational development. She has developed her research and teaching experience in areas that connect modern technology with business and management practices.

Education

Master of Business Adminstration

MBA (HR)

IBA Sukkur 2019

Research Interests

Artificial Intelligence (AI) Generative AI AI in Human Resource Management HR Analytics Digital Transformation

Research Publications

1

Balancing Progress And Challenges: The Role Of Generative Ai In It

Iqbal, Nazish, Waseema Batool, Saba Yousha, Shehzad Nasim, and Noor Ahmed

Journal 2025 Journal
2

Impact Of Digital Marketing On Consumer Purchase Behavior

Nazish Iqbal,Saima Sachal,Kainat Soomro

Journal 2025 Journal
3

Systematic Review Of Deep Learning Techniques In Egg Plant Disease Detection

Saba Yousha Nazish Iqbal Abdul Kabeer Kazi Hira Kalwar Shahzad Nasim

Journal 2025 Journal
4

Artificial Intelligence As A Catalyst For HR Transformation:“A Study On The Influence Of Ai On Human Resource Management Functions

Iqbal, Nazish, Zoya Ishaque, Waseema Batool, Shahzad Nasim, and Noor Ahmed Brohi

Journal 2024 Journal
5

Impact Of Mobile Relationship Marketing On Customer Retention

Zoya Ishaque, Nazish Iqbal, Suman Shaikh , Prof. Dr. Shahzad Nasim & Noor Ahmed Brohi

Journal 2024 Journal